Work Portfolio

Amaka J. Egbe

Senior Manager, Marketing | Houston, TX

Meet Amaka

Amaka Egbe, MA is a driven marketing leader currently serving as Senior Marketing Manager at TTC Global. There, she uses her multidisciplinary approach to content, project management, and business operations to strengthen how her team performs and improve overall bottom line.

With over 7 years of B2B marketing experience and a master's degree in Industrial-Organizational Psychology, Amaka has gained the skills needed to discover more efficient and creative ways to solve business challenges. She aims to keep doing so in the next stage of her career.

Key Areas of Expertise

Digital & Content Marketing

Social Media Marketing
Email Marketing
Social Media Advertising
Search Engine Optimization
Lead Management
Demand Generation
Copywriting & Copyediting
Creative Writing
Strategic Communication

Operational Systems & Enablement

Process Design & Workflow Optimization
Project Management
AI-Enabled Workflow Design
SOP Development & Documentation
Template & Framework Development
Data-Driven Process Improvement

Field & Event Marketing

Webinar & In-Person Events
Event Landing Page Optimization
Survey Design & Creation
Social & Email Promotional Campaigns
Partner Event Management
Sales & Stakeholder Alignment
KPI Tracking

Tools I've Worked With

What I've Worked On

Projects

To better illustrate my experience and quality of work as a marketing and operations leader, I've gathered briefs about website, field marketing, and HR projects I've run, the results that came from them, and what they meant for my team going forward. Open any card for the full details. Additional documentation is available on request.

Website Projects

Strategic Partner Page Template, a fill-in document with fields for page hero, headlines and banner image

Web ContentAI Workflow

Website Content Optimization System

Ready-to-fill templates, built with Claude, that turn prose-style documents into format-ready web pages.

2–4 hrsSaved per Page

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Context: Website updates were inconsistent and time-consuming, requiring manual formatting and decision-making for each page.
Solution: Leveraging Claude, I created clear, ready-to-fill templates. This made it possible to quickly transform raw, prose-style documents into format-ready web pages.
Impact: Reduced friction in the publishing process and enabled non-technical team members to confidently update website content.

Read the Full Case Study → (Website Content Optimization System, opens in a new tab)

Option A of the home page demo: a full-width photo hero with a dark navigation band

Option B of the home page demo: a white hero with a rounded photo and a single navigation bar

Web DesignAI WorkflowWorking Demo

Home Page Redesign

A working home page demo in two design directions, built with Claude, Google Search Console data, and benchmarking.

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Context: Our home page needed to put the most important information first, be more interactive, and be better organized.
Mechanics: Using Claude, Google Search Console data, and benchmarking from other sites, I began building a functioning home page demo in a new design. There are two versions: Option A stays closer to our current design, and Option B is more experimental. Both share one design system, which is documented in the demo.
Takeaway: This project shows some of my experience using Claude to work through different kinds of projects.

Explore the Demo → (opens in a new tab)

Content Repository home page with a hero, a View the repository button, and library stats

Knowledge ManagementContent OperationsIn Pilot

Content Repository

A single, searchable home for internal content pulled from SharePoint, our website, and our marketing project management platform.

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Context: Our content lived across SharePoint, the website, and our marketing project management platform. Staff often had to chase down answers or sift through SharePoint folders to find the right piece.
Solution: I compiled content from all three sources to begin building a single source for internal content searching. It's searchable and filterable, and each entry includes content performance, authors, a summary, and guidance on when to use it. It covers blogs, case studies, decks, and more.
Impact: Currently in its pilot phase, and it has already received positive remarks from staff who are used to hunting for content.

Explore the Repository → (opens in a new tab)

Field Marketing Projects

TTC Global event booth with an AI-First Quality Engineering backdrop, a demo screen, an interactive reaction game, and a Board of Champions leaderboard

Field MarketingSales AlignmentAI Workflow

Event Revamp Process

A repeatable, AI-assisted event playbook and closer marketing and sales coordination that turned sponsored events into pipeline.

2Closed Deals

10In Active Conversation

80+MQLs

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Context: Our sponsored events drew many target prospects, but the ROI wasn't visible. I looked at how marketing and sales could make better use of event leads.
Solution: I built an event toolkit with a timeline, asset list, and checklist. Enter the event details into Claude and it returns a workbook filled out for that event. Pre-event calls and reminders aligned the team on who to target and which contacts to route to sales. At the booth, we showed new demos, used interactive assets, and booked meetings on site.
Impact: Our best event to date for opportunities generated. Contacts who aren't ready yet receive ongoing nurturing based on their booth conversations.

Start screen of the What's Your AI Testing Persona quiz with five illustrated persona characters

InteractiveLead CaptureLive

AI Persona Quiz

A low-pressure, Buzzfeed-style quiz that sorts people into AI testing personas and points them to the right resource.

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Context: With fictional personas loosely based on TTC Global's AI-First Methodology, the quiz sorts people into personas and, based on their answers, gives a short description and a recommended resource.
Mechanics: Built in Claude, with careful review from myself and a trusted SME. Email workflows in HubSpot are triggered by persona result, and every form submission for the recommended resource syncs to HubSpot. Small refinements are ongoing.

Get Your AI Persona → (opens in a new tab)

HR Projects

Behaviorally Anchored Rating Scale interview guide with candidate information and scored criteria

HiringProcess Design

Interview Process Redesign

A standardized interview framework built on Behaviorally Anchored Rating Scales, with AI-assisted guides for role-specific questions.

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Context: The interview process varied across departments. For marketing, there was no clear structure or consistency, making it difficult to confirm candidates matched job roles.
Solution: A standardized interview framework using Behaviorally Anchored Rating Scales (BARS), along with reusable templates and AI-assisted guides for generating role-specific interview questions and evaluation criteria.
Impact: Improved the consistency and quality of candidate evaluation, and gave interviewers a shared framework for structured interviews.

Read the Full Case Study → (Interview Process Redesign, opens in a new tab)

Rehabilitation Coach Assessment survey for Injury 2 Victory, September 2022

Job AnalysisSelectionSept 2022

Holistic Rehabilitation Coach Client Assessment

A job analysis survey and deliverables for identifying the key tasks, skills, and knowledge a Holistic Rehabilitation Coach role requires.

1Coach Successfully Hired

View Project Deliverables → (opens in a new tab)

Content & Work Samples

Content Operations & Creative

Content & Work Samples

How I keep content moving across channels, followed by presentations, design, writing, video, and campaign creative from recent projects.

Scaling Content Through Structure

I manage the majority of day-to-day content operations across channels. Rather than treating this as one-off execution, I focus on building systems that make content production faster, more consistent, and easier for others to contribute to.

Social MediaWebsite PagesHubSpot Landing PagesEmail CampaignsEvent Materials

Case study template in use: cover page of AI-First Quality Engineering for a Global SAP S/4HANA Rollout, with client, solution, overview and results at a glance

We are Hiring social graphic for a contract Test Leads role in Cincinnati and remote

We are Hiring social graphic for a Bilingual Senior Software QA Engineer in Montreal

System 1 of 3

Template-Driven Execution

I create reusable templates for recurring content types, so team members can produce on-brand content quickly without starting from scratch. Creating templates internally saves the company at least $165 per hour on each project, compared to what we spent using an external firm for everything.

$165+/hrSaved per Project

Social graphics & case studies
Emails and RFP templates
Web pages by type

monday.com project planning board with task statuses, owners and due dates

System 2 of 3

Centralized Operations via monday.com

I built and maintain our project management system, so tasks are tracked and processes are followed the same way every time.

Board structures for each workstream
Automations for handoffs and reminders
Detailed usage guides for the team

System 3 of 3

Incorporating AI with Strategy in Mind

AI can help generate content, but I use it a bit differently: as a way to build better systems, read the data, and help the whole team work smarter.

Create Claude skills that turn repeatable team tasks into consistent, reusable workflows
Create and adapt existing templates for new use cases
Analyze performance data, such as Google Search Console, to generate content optimization recommendations
Document and share repeatable workflows so others can use AI effectively

Additional Work Samples

Case Study, Oil & Gas

AI-First Quality Engineering for a Global SAP S/4HANA Rollout

A four-page case study on a global oil and gas organization's migration to SAP S/4HANA, built on our case study template.

View the Case Study → (opens in a new tab)

Motion Graphics, Case Study Video

Sketchbook Case Study Video

A 90-second animated case study in a hand-drawn sketchbook style. It walks through a client's move to Tricentis qTest: the problem, the journey, and the results.